Quick Guide to KUOW Copy Writing

Your KUOW account manager will work with you to create an announcement that will suit your marketing needs and ensure compliance with Federal Communications Commission (FCC) regulations [Section 399B of the Federal Communications Act of 1934 and Sections 73.503(d) and 73.503(e), FCC 2d 255 (1994)] which apply to non-commercial stations and station policy.

The FCC regulations and KUOW guidelines serve to protect the non-commercial environment so highly valued by public radio listeners. As a result, your business shares in the integrity of the special relationship that exists between KUOW and its listeners.

The FCC requires broadcasters to fully and fairly disclose the true identity of all program underwriters.
Free standing credits are a maximum of 15 seconds (plus introduction) and are pre-recorded by KUOW staff. They may not contain music beds or sound effects.
A business, service or event may be described in value-neutral terms that avoid comparative or qualitative claims, superlative descriptions or promotional language.
The credit may not contain calls to action or solicitation of direct consumer response
Price or value information is not allowed.
The physical location of a business (city, area, town or cross streets) and phone numbers or website addresses may be included.
Established corporate identifiers or corporate positioning statements will be considered. Slogans coined for specific marketing campaigns are not allowed.
Acceptance of any copy is at the discretion of KUOW.

Your account manager will work with you so that we can meet your marketing needs within the parameters of these rules.

To learn more about marketing your business on KUOW, contact John R. Hill, Director, Corporate Support at 206-616-6746 or jrhill , or complete our Information Request Form.